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Message from the Director of Operations

Our key focus has always been and remains upon maintaining our personal touch.
Along with the support of your Sales Consultant, our Customer Service staff are ready and waiting to serve your every need.
Not wishing to use the word “Consultant” lightly, our Sales Consultants work closely with you to find ways to enhance your practice, through such tools as profitability analysis, retail pricing consultation and staff training, to mention just a few.

We operate a full-service laboratory offering a wide array of lens and frame products including a broad choice of High-Index materials such as Thin&Lite 1.60 and Thin&Lite 1.67.
We also offer a variety of AR Coating brands, including the newest generation Crizal Alize, the easiest to clean (and easiest to KEEP clean) anti-reflective coating, as well as our low cost alternative, Reflection Free NP.

If it’s ease-of-ordering you desire, we offer two electronic alternatives:
• Our website, Click on the Rx Ordering and Tracking button on the left side of the top menu.
• VisionWeb, the premiere online ordering system offering access to the widest variety of product categories and suppliers of any online ordering system.
•  EyeWeb,  an intuitive system that makes it possible for even your least-experienced staff member to quickly and accurately demonstrate premium lens and frame products, thereby increasing your profitability. Be sure to ask us how you can install an EyeWeb system at no cost.

For more information about any of our services or products, please don’t hesitate to give us a call.
We’re waiting to hear from you today.

Russ Niebling
Director of Operations

 

 

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